We hope you like our new look and our new logo!
The need to re-brand was driven by the fact that ‘The Princess Royal Trust for Carers’ was replaced by a major new UK charity, ‘Carers Trust’, which, in Scotland, supports a network of independent Carers Centres, including ours.
We will now be known as Falkirk and Clackmannanshire Carers Centre and we have a bright and modern new logo and strapline – Inform | Support | Involve – which we think concisely encapsulates what the Carers Centre’s all about.
As part of this exciting new venture, and to ensure that everyone was part of the re-branding process, local carers, staff, board members and professionals we work with participated in various stakeholder engagement exercises to consider what the Carers Centre actually means to the people who use our service and work with us.
Re-branding will allow us to create a stronger local identify and raise our profile, which will make us more visible to local carers and encourage professionals to signpost any carers they come into contact with to us for support.
We are also in the process of developing a new website and information resources, which again will allow us to reach more carers and provide them with information and opportunities to have their say on issues that are of interest to local carers.
A stronger brand and a new website will also be a great asset when we are looking for funding to enable us to continue to provide and develop services to support local carers.